Setting the tone through signage

I was lucky enough to visit Fiji last week as a guest of Tourism Fiji. There is so much to love about Fiji (that's no surprise), but it’s the little things that really caught my eye as we visited and experienced a range of hotels, tourism attractions and experiences.

What's not to love about Fiji. Of course there is the stunning nature, the glistening water and the warmth of the weather. But it is the heart and soul of the people that truly makes this destination special.

It is this warmth and hospitality, weaved through every sign, that really sets the tone for a great customer experience. These signs are not instructive, like so many signs can be, they are inviting. They put the customer first. 

Instead of being instructed to ‘please wait to be seated’, it was flipped to ‘please allow us to seat you’.

Instead of ‘refill your water bottle here’, it was flipped to ‘refresh yourself.’

Instead of instructing you with a simple sign to the beach, you are invited to explore the sea life while snorkelling.

Instead of a simple housekeeping sign, they invite you to make a small act but have a big impact.

The list goes on and on.

Fiji is a perfect example of the power of language in customer experience.

There is a reason Fiji doesn’t call the travel sector tourism, instead they call it the ‘people industry’.

How are you setting the tone through your signs and messaging to your customers?